WiFi fundamentally alters the way people use the Internet - allowing people to go online in places that previously weren’t possible, in greater comfort and a more relaxed mindset. It becomes increasingly possible to reach people in private environments and when they’re in rooms relevant for your product.
With WiFi laptops, people are never more than one step away from a shop, making impulse purchasing online more likely than ever before.
Broadband has already ushered in an era in which computers are used as
much for frivolous purposes as they are functional; WiFi and laptops cement
this further. In WiFi laptop homes, using multiple media simultaneously
becomes commonplace, leading to media meshing with the Internet used to
enhance the experience of other media, particularly TV. As a result, integration
between online and offline media activities becomes even more crucial.
