Mobile
Mobile phones are increasingly prevalent and have become so engrained in daily life that they’ve become like a lifeline to many. However, with consumers forming highly personal relationships with their phones, sensitivity is required from marketers when using phones as a communications channel.
The main role for mobile phones today remains communication, making calls and sending texts. Advanced services such as MMS (picture messaging), mobile IM (instant messenger) and mobile email are beginning to get traction. Mobiles are also increasingly doubling as cameras and entertainment hubs for content such as music and games.
