The "Fluid Lives" project has been a collaboration
between Isobar and Yahoo!. The objective was to
explore the impact of the latest mobile Internet
advances on consumers. The research was carried out
between October 2005 and February 2006. It involved
a deep-dive ethnographic study of ordinary families
across the globe, followed by an online quantitative
survey.
This website contains top-line summaries of each chapter in the final report. To download a PDF of the complete 109-page report, including key statistics and quotes, or a shorter 13-page PDF summary of highlights, please click here
